20 Email Marketing Terms You Need to Know

20 Email Marketing Terms You Need to Know

Making sense of email marketing terms can sometimes feel like you’re trying to learn a new language, and it’s normal to feel lost. But intense as the jargon is, it’s important to have a clear understanding of the basics. Some terms have legal implications that are...

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How to Create Sales Enablement Content

How to Create Sales Enablement Content

The way you treat your consumers matters, and it starts with your very first interaction. Eighty percent of customers report that the experience a company provides is just as important as its products and services. And with 67 percent of customers willing to pay more...

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How to Create a Sense of Urgency to Convert More Leads

How to Create a Sense of Urgency to Convert More Leads

Can people run their businesses without your product? Probably. It’s theoretically possible to operate a business without your software or service offering. But to keep your business actually flourishing, your customers must conclude that they “need” your products and...

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No More Mass Emails

No More Mass Emails

When it comes to mass emails, “just say no” is the motto you should be following. Mass emails are when you send the same emails to all of your subscribers and leads. It’s an inherently ineffective mode of email marketing. Mass emails tell your subscribers that you...

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How Long Should My Emails Be?

How Long Should My Emails Be?

Some of us are talkers. We may think people want to hear us rambling on for minutes on end, but the truth is, there’s probably a million other things they’d rather be doing. Sitting through an endless rant is about as fun as watching paint dry. The same can be said...

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Why It’s Never a Good Time to Put Off Email Marketing

Why It’s Never a Good Time to Put Off Email Marketing

Marketers have a lot on their plate. And between social media, blog posts, conferences, and creating sales enablement content, it can seem like there’s not a lot of time left over for emails. Before you put email marketing on the back burner, though, it’s important to...

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How to Create A Content Strategy

How to Create A Content Strategy

We all know that an effective email marketing strategy boils down to your content. Content marketing fuels your email strategy, so a lot is riding on whether or not the way you go about creating content is effective. That’s why it’s probably best to dedicate some time...

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How to Implement an SEO Strategy

How to Implement an SEO Strategy

A great SEO strategy is worth its weight in gold — and clicks. Today’s online marketplace is a crowded place, with many brands offering similar products or services to the same audience. The best way to stand out? Original content and lots of it. An impressive 51...

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Seven Things You Didn’t Know About Email Marketing

Seven Things You Didn’t Know About Email Marketing

Numerous online interaction platforms such as websites and social networks preoccupy marketers and make them forget one simple fact – email marketing still rules the global communication. Without a comprehensive email strategy, you can hardly expect the business to...

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