Big data is no longer just some buzzword. It’s become the standard for every business and organization that wants to scale and keep up with a fast-evolving consumer landscape. But what is big data? Simply put, it’s a massive collection of complex sets of data that...
Making sense of email marketing terms can sometimes feel like you’re trying to learn a new language, and it’s normal to feel lost. But intense as the jargon is, it’s important to have a clear understanding of the basics. Some terms have legal implications that are...
The way you treat your consumers matters, and it starts with your very first interaction. Eighty percent of customers report that the experience a company provides is just as important as its products and services. And with 67 percent of customers willing to pay more...
Can people run their businesses without your product? Probably. It’s theoretically possible to operate a business without your software or service offering. But to keep your business actually flourishing, your customers must conclude that they “need” your products and...
When it comes to mass emails, “just say no” is the motto you should be following. Mass emails are when you send the same emails to all of your subscribers and leads. It’s an inherently ineffective mode of email marketing. Mass emails tell your subscribers that you...
Some of us are talkers. We may think people want to hear us rambling on for minutes on end, but the truth is, there’s probably a million other things they’d rather be doing. Sitting through an endless rant is about as fun as watching paint dry. The same can be said...
Marketers have a lot on their plate. And between social media, blog posts, conferences, and creating sales enablement content, it can seem like there’s not a lot of time left over for emails. Before you put email marketing on the back burner, though, it’s important to...
We all know that an effective email marketing strategy boils down to your content. Content marketing fuels your email strategy, so a lot is riding on whether or not the way you go about creating content is effective. That’s why it’s probably best to dedicate some time...
A great SEO strategy is worth its weight in gold — and clicks. Today’s online marketplace is a crowded place, with many brands offering similar products or services to the same audience. The best way to stand out? Original content and lots of it. An impressive 51...
Numerous online interaction platforms such as websites and social networks preoccupy marketers and make them forget one simple fact – email marketing still rules the global communication. Without a comprehensive email strategy, you can hardly expect the business to...
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