A Quick Guide for Creating an Effective Sales Plan

A Quick Guide for Creating an Effective Sales Plan

Could your sales efforts use a little push in the right direction? If you don’t have one already, a sales plan could be just the thing you need to help you map out your strategy and measure its effectiveness. Writing and implementing a sales plan is an excellent...

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3 Cost-Efficient Marketing Tips for Nonprofits

3 Cost-Efficient Marketing Tips for Nonprofits

If you work for a nonprofit, chances are you don’t have a huge budget to throw at elaborate email marketing or other marketing initiatives. Making the most with what you have is essential, especially when your ability to market effectively to your audience is so...

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Why It’s Time to Try It

Why It’s Time to Try It

Are your brand’s marketing efforts a one-sided conversation? In an increasingly digital world, there are more opportunities than ever to connect with your leads. More often than not, however, those connections are driven in one direction, without the back-and-forth...

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3 Email Workflows You Should Be Using Right Now

3 Email Workflows You Should Be Using Right Now

Sometimes all it takes is a nudge in the right direction to turn an almost-customer into a purchasing customer. We’ve all seen leads get stuck in the funnel, inching closer to a sale but sealing the deal never happens. And sure, you’re not going to convert every...

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How to Keep Your Digital Event Engaging

How to Keep Your Digital Event Engaging

The world has gone increasingly digital, both by choice and by necessity. In-person events have been put on pause; therefore, digital networking tactics are the new go-to. This means that if networking events and conferences are a part of your brand and marketing...

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6 Things Every Email Marketer Should Be Doing This Year

6 Things Every Email Marketer Should Be Doing This Year

There’s nothing obvious about great email marketing. Sure, we all know the basic formula for success — reaching the right people with the right content. But, how you narrow down who those people are and what kinds of content will track with them is a process that...

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6 Best Small Business Marketing Automation Tools for 2021

6 Best Small Business Marketing Automation Tools for 2021

Small businesses are smart and scrappy. They’re accustomed to working with a small staff, limited resources, and trying to find ways to battle their competitors (who are often larger companies with larger budgets). But just because their budgets aren’t as big doesn’t’...

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Why They’re Worth It and How to Get Started Using One

Why They’re Worth It and How to Get Started Using One

Email is, without a doubt, the premier communication method of our time. People check their inboxes constantly. Last year, almost 300 billion emails were sent and received daily, according to Statista. So it’s no great surprise that email marketing has surpassed all...

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