5 Email Marketing Trends for Supply Chain and Logistics

5 Email Marketing Trends for Supply Chain and Logistics

Email marketing may seem like an old school tactic, but it plays a vital role in e-commerce. For example, sending three abandoned cart emails can lead to 69% more orders. That stat alone solidifies email marketing as a mainstay. And while it may be here to stay, it...

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5 Tools That Will Make Your Inbound Marketing Easier

5 Tools That Will Make Your Inbound Marketing Easier

Couldn’t we all use something to help lighten the workload? In this burgeoning age of efficiency, the market is continuously flooded with various marketing tools designed to help you work faster, harder, and smarter. And while there are a lot of gimmicks out there,...

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Email Marketing Rules and Regulations You Need To Know

Email Marketing Rules and Regulations You Need To Know

Email marketing can do wonders for your business — if you do it right. It may surprise you, but there are various rules and regulations that come with sending emails. Sending emails is mostly all fun and games, but if you break a rule or aren’t totally aware of what...

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Educate Your Content Marketing Prospects First, Then Sell Them

Educate Your Content Marketing Prospects First, Then Sell Them

Companies often use their blogs as sales vehicles for their company. This is the wrong approach. It ends up turning off your audience and reducing the impact your blog can have on your company. Why is it Bad to Heavily Promote Your Company in Your Blog Posts? If you...

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How to Onboard Customers Appropriately

How to Onboard Customers Appropriately

Are you up to date on onboarding best practices? Getting new customers is one of the best feelings in the world, but if you don’t onboard them properly, you aren’t setting them up for success. This could mean a poor customer experience, as well as customers who leave...

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How To Be a Great Partner

There are a ton of benefits to building co-branded partnerships, including cost-effective marketing strategies, bigger audiences, and the opportunity to quickly create relationships with new leads. Which is why building your partnerships and being a great partner is...

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Re-Engage Subscribers With These 5 Emails

Re-Engage Subscribers With These 5 Emails

Your email list is one of your greatest assets. It’s full of people who have actively handed over their email addresses. They want you to get in touch with them. Source   But if you don’t nurture your list, you might find that your subscribers become less and less...

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7 Different Ways You Can Use Customer Surveys

7 Different Ways You Can Use Customer Surveys

Businesses thrive on customer insights. Our customers are our best resources for helping understand the experience we’re offering, in turn, illustrating what we can do better and how we can gain a competitive edge in our industry. Their insights also help us hone in...

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Content Marketing Mistakes You’re Definitely Making

Content Marketing Mistakes You’re Definitely Making

We all like to believe that our content is air-tight, but even the best marketers may be making mistakes without even knowing it. From blog posts to emails and everything in between, content is a hugely important part of any marketing strategy. If you’re slipping up,...

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