Content marketing as a strategy centers around the idea that providing value to readers will eventually convert them to customers. But, content creation isn’t just about the direct funnel from Google to your site to sales. Your content can and should help your peers,...
No one wants to end up on the email blacklist. If you’re struggling to reach people with your emails, there’s a small (but not insignificant) chance that you’ve somehow found your way onto a spam blacklist. These prevent your emails from ending up in your subscribers’...
A steady stream of leads is vital for any small business. It allows you to grow your email list, customer base, and increase revenue year over year. But without a lead generation strategy, you’ll lose valuable market share to those that have refined this process. The...
Summer is here! It’s the time of year for taking time off from work and setting up much-needed vacations. Taking advantage of the warmer weather (or traveling to climates with warmer weather) is what summer is all about. And while it all may seem like fun and games,...
When it comes to web traffic, the more, the merrier. Part of your job as a marketer is to come up with new and inventive ways to drive more eyes to your site. This has a couple of big benefits for any business, including ramping up brand awareness and sales as well as...
Do you say G-IF or J-IF? We haven’t made up our minds either – but what we know for sure about GIFs is that they’re a fun, interesting, and effective tool to make your emails engaging. If you’ve been on the fence about including GIFs in your brand emails, here are...
What makes a successful marketer? One who succeeds in determining the right product and positioning, setting the right price, and using the right method for promoting it. Unfortunately, these achievements are not an easy feat and require a lot of research and effort...
If you’re in marketing, chances are you’ve heard about A/B testing. As for whether you’ve actually had time to put it into practice, that’s a whole other story. For small business owners or marketers who are trying to do everything themselves, it can be tough to add...
Most people receive a lot of emails every day. Sifting through what’s relevant and what’s not is a big job that, for obvious reasons, has been dialed back into a rote process: Do I know this sender? Did I ask for this? No? Click delete and move on. This method works...
Consumers engage with their favorite brands through multiple channels. They’re using a combination of web, social media, email, and live chat to buy products online. And they’re doing so from different devices — smartphones, tablets, and desktops. It’s more important...
Is Your Email Blacklisted? Here’s …
5 Best Lead Generation Techniques for Sm…
5 Emails for Summer Campaign Inspiration
A Step-By-Step Guide for Adding Gifs in …
Understanding the Marketing Mix Concept
5 Best Omnichannel Marketing Practices t…