The Importance of Email List Maintenance

Most of us know that building our email list is important, but many people focus too much on growth and wind up neglecting maintenance. Email marketing campaigns aren’t ‘one and done,’ and neither is your list. Just like your home, your body, and your relationships,...

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The Art of the Upsell Email

The Art of the Upsell Email

Everyone loves to get free cake on their birthday. That elated feeling of getting an unexpected gift is one of the best parts of celebrating.  Receiving upsell emails with a special offer is similar to getting a prize on your big day. Except you get a surprise from a...

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iOS 15 and Email Marketing KPIs to Focus On

If you aren’t yet aware of Apple’s iOS 15 rollout and how it impacts your email marketing, then we’re here to tell you you’re behind. Time to play catch up!  This rollout changes how email marketers are able to track the success of their campaigns. Before we dive into...

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How to Get Started with Email Automation

Do you remember the heyday of email chain letters? It was considered good luck to send an email to 25 of your closest friends, or else there were (silly) consequences. Email chain letters were the early 2000s version of “viral” content before social media existed. We...

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B2B Sales Prospecting: A Quick Guide

A business needs to have a steady stream of buyers to find success. This requires seeking them out actively, but when you do, you need to make sure they’re likely to do business with you long-term.  It all comes down to how you go about prospecting your leads. In this...

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Your iOS 15 To-Do List from Benchmark Email

Your iOS 15 To-Do List from Benchmark Email

We already noted earlier this summer that Apple’s iOS 15 update is just around the corner – likely mid-September. As Apple rolls out new privacy protections for users, email service providers (like Benchmark Email) will have less data on some users. We’re excited to...

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What is Search Intent and How Can You Optimize it

What is Search Intent and How Can You Optimize it

What is Search Intent? With the evolving digital world and consumers knowing what they want, it gets harder to engage them, and thus, search intent has become a hot topic for marketers.  Search intent refers to the reason behind a searcher’s query on a search engine....

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