Is Your Email Blacklisted? Here’s How to Find Out

Is Your Email Blacklisted? Here’s How to Find Out

No one wants to end up on the email blacklist. If you’re struggling to reach people with your emails, there’s a small (but not insignificant) chance that you’ve somehow found your way onto a spam blacklist. These prevent your emails from ending up in your subscribers’...

read more
5 Best Lead Generation Techniques for Small Businesses

5 Best Lead Generation Techniques for Small Businesses

A steady stream of leads is vital for any small business. It allows you to grow your email list, customer base, and increase revenue year over year. But without a lead generation strategy, you’ll lose valuable market share to those that have refined this process. The...

read more
5 Emails for Summer Campaign Inspiration

5 Emails for Summer Campaign Inspiration

Summer is here!  It’s the time of year for taking time off from work and setting up much-needed vacations. Taking advantage of the warmer weather (or traveling to climates with warmer weather) is what summer is all about. And while it all may seem like fun and games,...

read more

35 Unique Ways to Increase Your Website Traffic

When it comes to web traffic, the more, the merrier. Part of your job as a marketer is to come up with new and inventive ways to drive more eyes to your site. This has a couple of big benefits for any business, including ramping up brand awareness and sales as well as...

read more
A Step-By-Step Guide for Adding Gifs in Your Emails

A Step-By-Step Guide for Adding Gifs in Your Emails

Do you say G-IF or J-IF? We haven’t made up our minds either – but what we know for sure about GIFs is that they’re a fun, interesting, and effective tool to make your emails engaging. If you’ve been on the fence about including GIFs in your brand emails, here are...

read more
Understanding the Marketing Mix Concept

Understanding the Marketing Mix Concept

What makes a successful marketer?  One who succeeds in determining the right product and positioning, setting the right price, and using the right method for promoting it. Unfortunately, these achievements are not an easy feat and require a lot of research and effort...

read more

How to Do A/B Testing and Why You Should

If you’re in marketing, chances are you’ve heard about A/B testing. As for whether you’ve actually had time to put it into practice, that’s a whole other story. For small business owners or marketers who are trying to do everything themselves, it can be tough to add...

read more

What Is It and Why Does It Work?

Most people receive a lot of emails every day. Sifting through what’s relevant and what’s not is a big job that, for obvious reasons, has been dialed back into a rote process: Do I know this sender? Did I ask for this? No? Click delete and move on. This method works...

read more