How to Increase Your Email CTR

How to Increase Your Email CTR

There’s gold at the end of the rainbow when it comes to your email marketing — you just need to make sure you’re on the right track towards finding it. Email has one of the most impressive ROIs of all marketing endeavors at $38 earned for every $1 spent. That alone...

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How Confident Are Marketers in 2021?

How Confident Are Marketers in 2021?

Data-driven marketing is taking over the world—which is hardly a surprise considering the year we have had. 2020 was spent sharing a near-constant stream of data—some of it easier to understand than others. And that’s why marketing teams have had to adapt their...

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Make 2021 the Year of Higher Conversions

Make 2021 the Year of Higher Conversions

With the holidays over and businesses settled back to something approaching normal, now is the perfect time to reassess digital marketing strategies. From learning how to get creative with email campaigns to understanding how to set up Facebook ads, plenty of small...

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5 Brands That Put Together Great Emails

5 Brands That Put Together Great Emails

You know that email marketing is essential for brand growth, but do you know how to send emails that are beautiful, engaging, and get the job done? It’s a tall order, which is why it can be helpful to look at brands that have a reputation for hitting it out of the...

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A Step-by-step Guide For Startups

A Step-by-step Guide For Startups

Email marketing has been around so long that some may think it’s becoming outdated. And there’s no denying how annoying it is to constantly unsubscribe from unsolicited emails making their way through spam filters. However, it might surprise you that email marketing...

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7 eCommerce Emails That Give Us Heart Eyes

7 eCommerce Emails That Give Us Heart Eyes

Being an email marketing automation software company, you’d think we fall in love with different emails every day. That isn’t exactly the case, however. We’re rather picky when it comes to being head over heels, but when it does happen, it’s for good reason. Ecommerce...

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Benchmark Email Announces Acquisition of Contacts+

Benchmark Email Announces Acquisition of Contacts+

SAINT LOUIS, MO, February 9, 2021 — Benchmark Email, a leading software as a service provider of sales and marketing solutions for SMBs, today announces that it acquired Contacts+, a subsidiary of Denver-based FullContact.  The acquisition opens the opportunity to...

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How to Put Together a Great Whitepaper

How to Put Together a Great Whitepaper

Whitepapers are a valuable asset for your company, and there are several great reasons to create them as part of your content marketing efforts. When used correctly, whitepapers can provide your prospects with a resource they’ll use time and time again — and can...

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