We all like to believe that our content is air-tight, but even the best marketers may be making mistakes without even knowing it. From blog posts to emails and everything in between, content is a hugely important part of any marketing strategy. If you’re slipping up,...
Email marketing can be one of the most effective methods of outreach for your brand. Do it right, and it might even be the most effective. Having a direct line to your leads’ inboxes is a powerful thing, providing you with an opportunity to send targeted,...
Email marketing is incredibly important for small businesses, but it can be a daunting and overwhelming process — and often, it’s hard to know where to even start. Before you get discouraged, though, know that there’s a lot to gain from putting time and effort into a...
The ultimate goal of your company’s website is to generate more leads so you can convert them into paying customers. But accomplishing this takes much more than simply adding a “click here” button to your home page. Today’s marketers must be savvy and strategic in how...
Account-based marketing is a collaborative approach to business that combines marketing, sales, delivery, and even key executives in an effort to reach a client’s business goals. In short, it completely changes the way marketers drive business. Instead of chasing...
Email marketing is an essential part of your small business success. On top of having the highest ROI of all marketing endeavors (an impressive $38 gained for every $1 spent), email marketing offers your small business a chance to easily stay connected with your...
Email marketing success is best analyzed in context with your competitors. While every company has very distinct and personal goals that they want to hit with their email marketing strategy, understanding your performance as it relates to your industry and region can...
If you want to sell more, start by looking at your existing customers. According to HubSpot’s 2020 State of Marketing Report, a little more than 60% of marketers report that they’re doing some sort of customer marketing — and for 70% of them, the tactic has been at...
The magic of email marketing doesn’t happen all on its own. While we all know that it’s important to create email campaigns that cater to your audiences’ needs and provide them with resources that will help them navigate toward a decision, content is only one piece of...
There is no denying the necessity of personalization in email marketing. Personalization increases open rates, and it shows your audience that you acknowledge and understand their wants and needs. It leads to more engaged readers driven toward action, and it’s pretty...
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How Do You Compare to Your Industry?
Why You Should Consider It
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The Power of Personalization